The British Embassy
3100 Massachusetts Avenue, NW
Washington, DC

The Harvard Business School Club, in partnership with over a dozen other business school alumni clubs, is delighted to present a program that is both timely and appealing, despite which side of the political aisle you prefer.   HBS Professor John A. Quelch will discuss the characteristics that democracy and marketing share, and other principles as described in Greater Good: How Good Marketing Makes for Better Democracy,” the book he co-authored with Kathleen Jocz.

Make your reservation now, as seating is limited -Click here to buy tickets!!!

The program begins with a welcome by British Ambassador Nigel Sheinwald. Following Professor Quelch’s presentation, you have the opportunity for a dynamic question and answer session. 

The admission fee of $50 includes the cocktail reception, book discussion and your personal copy of Greater Good: How Good Marketing Makes for Better Democracy. 

About Professor Quelch John Quelch is a leading business school academic, administrator, public servant, corporate director and consultant.  Since 2001, John has served as Senior Associate Dean and Lincoln Filene Professor of Business Administration at Harvard Business School.  Between 1998 and 2001, he was Dean (with Vice Chancellor status) of London Business School.  Prior to 1998, he was the Sebastian S. Kresge Professor at Harvard Business School.

John’s research focuses on global business strategy.  His recent co-authored books include Greater Good:  How Good Marketing Makes for Better Democracy (Harvard Business Press, 2008), Business Solutions For The Global Poor (Jossey Bass, 2007), The New Global Brands:  Managing Non-Governmental Organizations in the 21st Century (Thomson, 2006), The Global Market, (Jossey Bass, 2005) and Global Marketing Management (5th edition, Thomson, 2005). John’s recent articles include:  “Bringing Customers Into The Boardroom” (Harvard Business Review, November 2004) and “How Global Brands Compete” (Harvard Business Review, September 2004). 

John has worked as a consultant, seminar leader or conference speaker in more than sixty countries.  He has assisted companies as diverse as American Airlines, Colgate-Palmolive, Barclays, Deutsche Post, General Electric, Intel, Nestle, Novartis, Procter & Gamble, Samsung, Unilever, and Walt Disney.  He received his BA from Exeter College, Oxford University, an MBA from the Wharton School of the University of Pennsylvania, an SM from the Harvard School of Public Health and a DBA from Harvard Business School.

About Greater Good
In the book Quelch and co-author Jocz assert that good marketers sell solutions rather than products.  They argue that the same six benefits, i.e., exchange, consumption, choice, information, engagement, and inclusion that characterize good democracy characterize good marketing, and conclude that modern democracies could improve by borrowing from marketing’s best practices. “What is needed is not less, but better marketing.  Politicians need to understand that marketing, practiced properly, is grounded in the concept of a fair exchange that builds trust.”

Please join us for a great evening at the elegant British Embassy. Click here to buy tickets!!!