Non-Members - $45.00
This includes drinks, light buffet
Reservations: Advance reservations obligatory for this event
- space is limited, and no money can be taken at door
Background: Why sell something that has to be pushed on customers? Why expose people to incessent promotion to nag them into buying something? Why not develop a product or service that ignites enthusiasm? Why not work with customers, not against the grain?
The Momentum Effect is a management discipline based on a best-selling book (The Momentum Effect: How to Ignite Exceptional Growth) by J.C. Larreche, professor at INSEAD. Here the objective is to use market insights to create a compelling proposition for customers, and to systematically mobilize resources in an alliance with customers to build momentum to maintain and improve performance. Lessons are taken from the methods of leaders like Richard Branson, Sam Walton, Lou Gerstner, and Steve Jobs to develop vibrant customer satisfaction and engagement that can consistently carry businesses forward.
Dr. Teper has broad experience in health care, and is actively using The Momentum Effect in the field. He sees an enormous number of opportunities as we work to turn around an underpreforming sector. Michael Porter speaks of reorganizing health care into strategic business units for the lowering of costs and better results - and he thinks that there are potentially something on the order of 50 such basic units that could and should be developed. Each strategic unit can be the core of an effective business based on market insights. There are examples of health care businesses that have already been developed that create satisfaction, enthusiasm, and loyalty. With the new waves of technology that are washing over the industry there can be an explosion of excellent new business ventures that will improve and extend lives.
The Momentum Effect begins with research that unexpectedly showed that highly profitable, fast growing firms actually spend proportionately less on marketing than less successful competitors. The top performing firms have product offerings that are more appealing - they resonate with customers and do not require "marketing push" to convince unenthusiastic customers to buy them. Firms that are able to create this kind of appealing offering can mobilize their internal and external resources to perpetuate high performance. There is a pattern to achieving this that has been established by outstanding business leaders.
This is the third of our innovative strategy presentations. The Momentum Effect provides an approach to maximize and improve the performance of innovative ventures created using Disruptive Innovation and Blue Ocean Strategy.
Disruptive Innovation delves into the nature of innovation, determines the types of new departures that can be the basis for successful ventures, and provides guidelines and tools for carrying them out. Blue Ocean Strategy provides a basis for analysis and a path to creating an innovative venture that will appeal to a newly-defined market and avoid head-to-head competition. The Momentum Effect is about excellent performance.
Most experienced entrepreneurs know that market insights are key to making businesses successful. It turns out that the most successful businesses leaders not only create product offerings that create enthusiasm - they build upon this base by working with people inside and outside the venture. The Momentum Effect lays out a pattern and a process for developing enduring success. Not only is it possible to offer something that people want, it is possible to create an alliance with people in the marketplace, a continuing win/win proposition that impacts a new frontier for efficiency and effectiveness improvement - Marketing.
